Furniture Shop UK is a bespoke ecommerce shop selling a range of different products from Oak Furniture to Retro Chairs. The designers have taken a large shop with possibly over 2000 products and have made it look smart and professional as well as easy to navigate.

The homepage features a large centerpiece image of a bedroom containing items that can be brought on the site along with their prices, this give the user an instant picture of the quality of the furniture available on the website and how much it would cost them to fill a room.

Further down the homepage there are two jQuery product sliders containing their new ranges and latest offers, this is a great idea and a fantastic way to display 10-15 products without flooding the page. Things like this help to add to the users experience and will leave a positive impression in their mind, this will lead to better conversions.

The only thing I would personally change about this website is the wooden background, there are plenty of wooden textures available on the web and the current one doesn’t scream high quality oak furniture, that aside I think that overall the colours and layout work great and the smaller details help make this website.

There are three variations of this design targeted at different localised areas, Wedding Dresses Stratford Upon Avon, Wedding Dresses Leamington Spa and Wedding Dresses Milton Keynes.

Each designs is very pure, fresh and primarily white to reflect a wedding dress with dashes of a light blue and small graphics in the top corner of each page to help add colour and life to the website.

One of the best features on each of these websites is the choice of imagery at the top of each page, not only are they very appealing and warming but they also help to reflect what the page is about and the quality of the wedding dresses made by the company. There is also a jQuery Thickbox gallery on the right hand side of each internal page allowing potential customers to see the dress details on a larger scale.

One criticism of these websites is the non-existent contact page, however this is compensated with the prominent quick and easy contact form at the top of each page.

Overall each of these websites work very well and it is clear that the smaller details help separate them from the majority of other outdated wedding dress websites. They all look very appealing, trustworthy and  professional and considering that no bride is going to take choosing their wedding dress lightly, this is a very important obstacle that each of these sites have cleared.

A dark and stylish looking website created for hair extension specialists based in London.

This website is a dark but clean looking website that uses black, greys and vibrant pinks. All of the main headings are pink to reflect the companies logo and colours. Classy images of women are used on most pages to portray the quality of service that Weave Got Style offer, this also helps give the website more style and individuality. The gallery also shows their quality of work and has a very modern jQuery slide show, this allows potential customers to quickly browse their large selection of images.

The website also has a unique virtual hair salon that enables viewers to upload their own photos and place a variety of different hair styles on top of their image. This shows how they might look with Human Hair Extensions from Weave Got Style. Having this particular feature allows Weave Got Style to stand out from most hair extension websites.

All in all the website is very professional looking and shows the quality of work that the company offers, this has helped them to attract potential customers and gain business from the website.

A very clean design for a UK based ecology company specialising in Tree & Habitat Surveys.

This website has a very modern layout with a strong header section on each page containing a brief summary and an accompanying image. The branding from logo is carried throughout the website with an excellent use of the company’s main colours (green and blue) as well as making the logo the center piece image on the homepage, even the typeface on the heading tags match the logo with the help of sIFR, altogether this has helped build the ‘Indigo brand’.

The content of each page is broken into two columns, the right hand side features a number of different call to actions that when clicked directs the user to a pre-filled contact form, this is a great way to boast conversions for smaller websites. There is also a contact form on each page ensuring that wherever the potential client is on the website they can quickly contact the company.

Overall I think this website has a clean appeal and the smaller details (like the man in the bottom right of each page) have really set this website apart from the majority of other Tree Survey and Habitat Survey websites.

A dark website created for a retail recruitment agency primarily targeting London, UK.

Each page features a center piece image, each one is fresh and lively, which helps bring the site to life and separates itself from the majority of recruitment websites that are fairly drab and use cliche business imagery.

One of the best features of the website is the jobs board, it’s a predominant feature on each page allowing users to quickly and easily search the job database wherever they are on the website. The job listings are well balanced, with quick links along the bottom allowing searchers to apply for the position, contact Straightline or print the vacancy along with a useful ‘back to top’ button, which is a great shortcut when searching through a large list of jobs. It’s small elements like these that many websites lack and sacrifice their usability.

Overall the Straightline Retail Recruitment London website works very well, it is a great mix of design and usability. The vibrant blue and sharp images add contrast to the dark background and really adds life to the website. All the correct elements like the navigation are simple to use, the drop down simplifies it by breaking it down into five main sections.