On Tap Water Coolers are one of the UK’s leading suppliers of plumbed-in and bottled water coolers. They are based in Wellingborough, Northampton and provide a range of Water Cooler services nationwide. Their website instantly reflects their professionalism and the scale of their business operations. The design is tuned to look very clean and timeless, the large animation on the homepage work s well to portray their products and fades from a dry desert with the quote “Hot & Thirsty? Don’t be…” to a lake and a montage of their products, that links that links to more information on their product ranges.

The internal pages carry a simpler layout, more focused on the content than imagery. Although each of these pages are fairly content heavy, the design ensures that it is broken down into manageable chunks for the reader.

The product page is split between their ranges with images of each set used as links, this then drills down into a single product page that lists the specifications relating to that product, similar to an ecommerce website just without the payment or cart option.

Overall the On Tap Water Cooler website has a very user friendly and fresh layout, that will age slower than the majority of water cooler website being produced because of it’s clean and simple design.